IDC’s report on the global smartphone market in Q1 of 2024 revaled that Samsung regained the top spot from Apple, but it was more due to Apple’s lower sales than Samsung’s higher ones.
Samsung shipped 60.1 million total smartphones in Q1, that’s 0.7% less than the same quarter of 2023 at 60.5 million. However, Apple’s 50.1 million Q1 of 2024 is nearly 10% down, compared to the same time last year.
The global market recorded its third consecutive positive quarter with 289.4 million units shipped – up 7.8% year-over-year.
Xiaomi is back in form with a 33.8% increase in sales YoY, at 40.8 million units. Transsion nearly doubled its result in Q1 with 28.5 million units, up an incredible 84.9%.